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Understanding AdWords keyword match types for manufacturers

Post From http://feeds.marketingland.com/~r/mktingland/~3/Z3hbhu_tmMo/understanding-adwords-keyword-match-types-manufacturers-232111

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.

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