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Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.
Please visit Marketing Land for the full article.
Post From http://nomnompaleo.com/2017/08/15/6053
Holy smokes. I can’t even begin to describe the past couple of weeks.
As many of you know, since August 1, I’ve been on my Ready or Not! cookbook tour, and in just the last 14 days, I’ve made pitstops in Oregon, Washington, Colorado, Minnesota, Illinois, Ontario, and now, New York. Until a few days ago, Henry and the boys accompanied me, dutifully lugging suitcases full of Nom Nom Paleo swag wherever we went. (Don’t worry—we built in enough time between their sherpa duties to play tourist. Check out the Instagram posts tagged with #NOMNOMBOOKTOUR to see what we’ve been up to!) Sadly, with school starting today, the rest of the family had to head home and return to real life.
I, on the other hand, still get to hopscotch around the country, meeting loyal Nomsters and new readers alike. I’m incredibly grateful and thrilled to have the opportunity to do this book tour. The solitary months of developing recipes and writing a cookbook (not to mention blog posts and email newsletters) often fool me into thinking that I’m just shouting into a void, but when I’m greeted by smiling faces at my tour stops, I’m reminded of how lucky I am to have such a generous base of support behind me. Without you, I wouldn’t be able to do what I love.
What I’m trying to say is thank you. Your support allowed me to devote myself full-time to Nom Nom Paleo, and to write cookbooks for a living. And you’re the reason why Ready or Not! debuted stronger than I could have ever dreamed possible. In fact, our new book landed at #3 on The New York Times bestsellers list in our category, and #1 on both The Wall Street Journal and Publishers Weekly bestsellers lists for hardcover nonfiction! According to BookScan (think of it as the Nielsen ratings of book sales), Ready or Not! was the #1 bestselling nonfiction book, and the 5th-highest selling of all books—both nonfiction and fiction—in the week it debuted.
How crazy is that? (Answer: Pretty freakin’ crazy.)
Again, I have you to thank. And the best way I know how to express my gratitude is with a thank-you gift: Printable shopping lists to accompany the dinner plans in Ready or Not!
As those of you who’ve flipped through our new cookbook know, Ready or Not! features 4 weeks of dinner plans and shopping lists; these plans pull together recipes from different sections in the book to create incredibly tasty meals throughout the week. We’ve already gotten tons of fantastic feedback about these shopping lists and dinner plans—many of you are already using them to cook your way through the book! Still, we’ve also heard from you that a heavy, hardcover tome isn’t the most convenient object to haul to the market for grocery shopping. To solve this, we’ve tweaked the shopping lists to make them printable checklists. Just click the images of the shopping lists above (or this link) to download ’em!
And before I go, I wanted to remind you of two things:
I may have completed Part One of my book tour, but Part Two is just getting started! In fact, I just added a slew of new tour events, including signings hosted by Whole Foods Market in Phoenix, San Diego, Sacramento, Berkeley, Fremont, Fresno, and Reno. Come meet me, and I’ll happily personalize your books and hand out some fun Nom Nom Paleo swag (while supplies last), too. For more information about tour stops and to RSVP, visit this link or click the image below:
We love seeing all of your social media posts about Ready or Not!, so keep ’em coming!
Remember: in a couple of weeks, we’ll be randomly giving away a 6-quart Instant Pot Ultra—the fanciest new version of my favorite multi-use cooker ever—to THREE loyal Nomsters who help spread the word about Ready or Not! We’ll also throw in a bunch of exclusive Nom Nom Paleo swag into each of the three prize packages!
To enter this giveaway, just post something nice about Ready or Not! on social media (like Instagram, Facebook, Twitter, or Pinterest) in the month of August 2017 using the hashtag #READYORNOTROCKS so we’ll be sure to see it! (To be eligible, please note that you’ll have to post publicly, as we won’t be able to see your private Facebook or Instagram posts.) We’ll diligently collect all of your social shares, and on September 1, 2017, we’ll randomly pick three winners. (Unfortunately, the Instant Pot won’t work outside of the U.S. and Canada, but if you’re a non-U.S. or non-Canadian Nomster and you’re picked as a winner, I’ll personally send you a $150 Amazon gift card instead!)
Okay—I gotta get going. Hope to see you at an upcoming signing!
Looking for more recipe ideas? Head on over to my Recipe Index. You’ll also find exclusive recipes on my iPhone and iPad app, and in my cookbooks, Nom Nom Paleo: Food for Humans (Andrews McMeel Publishing 2013) and Ready or Not! (Andrews McMeel Publishing 2017)!
“One is very crazy when in love.”
This happens casually @ S-curve lifestyle shenanigans (Evenings). And formally, about once a month.
And you already know that they’re great hangout spots, in the city. Pics will come soon, since they paint the story that’s being told here.
Some new FitBuzzers have entered the universe…
The S-curve formula is what is, because of being so deeply invested into YOUR daily lives. And after talking with the ‘interested’ folks… The problem that they have, is that they don’t know where to start.
Or if they start ‘something’, they’re usually clueless on how to continue.
With that being said… Let me walk you through what the protocol long term plan looks like (It will change… As we can’t predict what all future events will look like).
It’ll be a > results phase. Always.
We’ve all done this enough times now, to know that it must be. And you’ll know this, if you’re a recent new member. As you have felt the S-curve formula kick into gear, by weeks 2-3.
Might still be a results phase. But we’ll usually end up falling into a lifestyle phase during this period.
Because you’ll want to get back to some normal life shenanigans at some point. Too much of any one thing is never good. Which is one reason why we have the 2 phases.
So… You’ve experienced some ‘noticeable’ results. And you’re well into the groove of how we get things done here.
But… At this point… You’re now addicted to wanting to see constant improvements.
However… The speed at which we see the ‘physical’ changes, will slow down. How much, depends on what your current body looks like.
This is called the grind stage. And it’s when you throw hissy fits and start to fall off (When working with out ‘help’).
This is where the 121 chats come in to save the day. So we’ll usually shift between results and lifestyle phases during this period.
It’s where the heart of the S-curve formula strutts it’s stuff.
– Via tweaks (We even have a complete ‘much needed’ program for this now)
– Strength/Exercise progression
– Advanced nutrition focus
You won’t succeed without that stuff. Not at the speed that I know you would like to.
This is when we take you to 70% S-curvish levels.
And the faster you get there, the faster you can focus on keeping it.
Months #? and beyond…
And what we do during this time… Will be some variation of the above.
That’s exactly what has happened with every single member that’s started since August 2016. With many embracing the travel-curvish shenanigans.
They were indeed pushed into that direction. Especially > Vic @ her new S-curve member story (New pics).
As she hadn’t even stepped out of her country, before stepping into our S-curve world.
Understand… That the success of the plan that we create together for YOU… Will mostly be due to the 121 chats that happen, over what ever time period we set.
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