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Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online. After all, a major component of that purchase was the distinctive, exclusive in-store experience. But that seems to be changing.
So how are luxury brands and retailers breaking through the online barrier and creating exceptional user experiences for their shoppers? Partner Blue Acorn asked luxury industries experts – including Heather Gruber of Listrak Strategy Services – for some answers and to provide their insights on engaging with luxury shoppers, creating lifetime value, and optimizing the eCommerce experience. Read more.