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Here’s why you should crowdsource your programmatic creatives

Post From http://feeds.marketingland.com/~r/mktingland/~3/kFYhpLXuHTs/heres-why-you-should-crowdsource-your-programmatic-creatives-247281

Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand.

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