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[Case Study] Conversion Rate Optimization In Action: Intuit’s Mike Loveridge

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Intuit case study: Crazy Egg heatmaps and recordings

Mike Loveridge is the Head of Conversion Rate Optimization at TSheets by QuickBooks, the world’s top-rated time tracking and scheduling software. In January of this year TSheets was acquired by Intuit, the #1 financial services company for helping small businesses scale, offering industry-leading tools like QuickBooks, TurboTax and Mint. The Process When tackling a new conversion rate optimization project, Mike generally takes the following steps: Reviews click data from Google Analytics, and past Optimizely tests, to find out where website visitors might be getting stuck in the funnel and on specific page sections Uses Crazy Egg Recordings and Snapshots to…

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